Fear of God

Fear of God is a luxury streetwear brand founded by Jerry Lorenzo in 2013 and currently generates over $200 million in annual revenue. We partnered with Seriousandly (opens new window) in 2022 on a website audit and ecommerce optimization project.

We compiled user experience feedback, technical notes, and performance metrics for the audit. After presenting the findings, we continued into an ecommerce optimization project to address the issues and explore solutions.

Our user experience review included looking for instances where design, content, or interactions may be hindering navigation of the Fear of God catalog or creating friction during the purchase process. Additionally, our technical notes touched on web performance, baseline accessibility, and third-party services and integrations.

During the ecommerce optimization process, we worked with Fear of God’s internal development team to create a timeline for tackling items from the audit. We deployed fixes and improvements related to user experience and interaction. As well, we worked with Seriousandly to explore several rounds of design improvements, providing technical insights and delivering feature updates for approved design.